Search Engine Optimisation SEO

Search Engine Optimisation, SEO, is a process whereby we make sure you website is structured such that it can be understood by Search Engines.

This marketing discipline focusses on obtaining visibility in organic search engine results, i.e. Getting high enough in the search engine results listing such that searchers come to your website for free. This is quite different from paid advertising. Search Engine Optimisation requires diverse skills to implement effectively as it encompasses both the technical and creative elements necessary to improve the ranking of your website.

Throughout this process we must not forget, in the pursuit of the elusive search engine friendliness, that we should be making our website customer friendly or they may not interact even if they did find you from a search.

The process of SEO involves:

Here is a simplified representation of the process we go through to improve your website ranking.

  1. Finding the phrases (keywords) that generate traffic to your website
  2. Making your site friendly to search engines
  3. Writing text that will improve your Search Engine ranking
  4. Technical alterations to the html code in your web pages
  5. Measuring the results with multiple SEO Tools
  6. If necessary go back to Number 2
  7. Marketing the unique value of your site
  8. Regular checks to ensure Algorythms have not changed
  9. Quarterky Assesment of comercial results
  10. If necessary go back to number 1

If you are confused about this stuff, you are not alone, and we're here to help.

Kelston Search Engine Optimisation

Why Can't Search Engines analyse my site without SEO?

The search engine algorithms employed by the major search engines are indeed very clever and becoming smarter all the time. They are not yet smart enough to work out what search queries best match your business so we need to give them this information in no uncertain terms.

While the search engine companies are working to improve their technology to crawl the web more and more deeply to give users the most relevant options, It remains very important to make sure that when they crawl your pages, the information they collect relates to your customers.

The internet is becoming increasingly competitive so it is increasingly important that our search engine optimisation really is relevant to know search queries thereby giving your business an advantage in visitors and potential customers.

Kelston Search Engine Optimisation SEO

Why do I need SEO?

The major commercial search engines are Google, Bing and Yahoo. The majority of web traffic is driven by these three so they are the ones we need to concentrate on to improve your ranking. While Social Media can generate traffic to your site these search engines are the big players.

The real value of these Search Engines is that they provide targeted traffic, i.e. people who are looking for you or someone like you. So, if search engines cannot determine what you are all about they can not present your website as an option for the person making the search.

What people type into search engines are called search queries and these are highly valued assets for the process of search engine optimisation. If your website text matches the search query this targeted traffic can provide publicity, revenue and deliver exposure like no other marketing channel.

Investing in Search engine optimisation SEO can provide greater returns than any other form of internet marketing.

How we operate

When you ask us to look at your Search Engine Optimisation we make an initial assesment for free. We will also give you an estimate of what it will cost to get your home page optimised. There is no obligation to comission us to coplete the work.

Structured Data

Often ignored and not widely understood Structured Data factilitates an exchange of information between your website and Search Engines.

There is a huge amount of information you can send to search engines using this protocol. This means that there is no confusion as to what is your address, phone number, location, opening times, contact information, etc.

A complete list of all the data you can exchange is available at schema.org